Typography is the art of arranging letters or text in a way that makes the point clear to the viewer. Typography is important due to the fact that we use text in pretty much everything. If you cannot get your point across, then what's the point in writing messages? Good typography reinforces the meaning of the text. The quote "Each font has a personality and a purpose" means that each font has a time and place in which it should be used, to convey the message to the audience. We learned about 5 different types of fonts - Serif, Sans Serif, Monospaced, Script and Display fonts. Each one has a type of "mood" to it, Serif being formal and serious, oftentimes used in print, Sans Serif being more informal, commonly used on the internet. Monospaced means each letter takes up the same amount of space and is often used for coding, Script is like handwriting, often like cursive, and is good for logos and headlines, and Display is a good attention-getter, but doesn't work well in large blocks of text. Typeface ComparisonIn this assignment, we had to take one of each type of font - Serif, Sans Serif, Monospaced, Script and Display - and include sample text for each font. We needed to give the used font's name and type. Word PortraitsIn this assignment, we had to use 10 different fonts and write one wrod that matches the font's tone and one that does not. We needed to label each font used with their name. Essentially, what I did in this assignment is I colorcoded the 'matching' and the 'unmatching' words in blue and red, respectively.
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